Introducing The Whiskey Lab: A New Frontier in Scotch Whisky

Introducing The Whiskey Lab: A New Frontier in Scotch Whisky

where undiscovered, independently bottled scotch is being made available to the American market for the first time.

The Inspiration Behind The Whiskey Lab

In the fall of 2020, as the world went quiet, a small group of us from the Chicago Booth XP-91 class found solace and connection in virtual whisky tastings. Led by myself, Jay Roberts, and my co-founder Mark Sumlin, these sessions soon became a highlight of our lockdown life. Our shared passion didn't fade with graduation; instead, it sparked the creation of The Whiskey Lab.

Our Scotch Brand: Whispering Waters

Our inaugural release of Whispering Waters is a testament to our mission: breaking down the barriers between bourbon and Scotch. As bourbon lovers ourselves, we recognized the need for a Scotch that could speak to both worlds. Whispering Waters' first release is a 27 year old Single Grain Scotch. It showcases the smooth, versatile flavor profile of Scotch without the peaty punch that might deter a bourbon aficionado.

This Scotch is not just our first product; it's a bridge. It's crafted for those curious about Scotch but wary of its reputation for heaviness and smoke. This Girvan 27 Year offers a lighter, approachable profile while maintaining the complexity that whisky enthusiasts admire.

Join Us on This Exciting Journey

We're just getting started at The Whiskey Lab, and we'd love for you to join us. Whether you're a seasoned whisky drinker or new to the scene, there's a place for you here to explore, learn, and enjoy.

Check out Whispering Waters and let us know your thoughts. We're excited to hear how it resonates with fellow Booth alumni and whisky lovers alike.


Cheers to New Beginnings,
Jay

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